On the Bayesian method and its application in business decisions
The authors deal first with the place and the role of quantitative methods in marketing and business decision-making, concerning themselves then with the specificities of the Bayesian approach. This approach helps to consider the marketing research in the light of its costs versus value of the busin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2003-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304191P.pdf |
| _version_ | 1811339714600370176 |
|---|---|
| author | Petrašinović Petrašin Lalović Gordana |
| author_facet | Petrašinović Petrašin Lalović Gordana |
| author_sort | Petrašinović Petrašin |
| collection | DOAJ |
| description | The authors deal first with the place and the role of quantitative methods in marketing and business decision-making, concerning themselves then with the specificities of the Bayesian approach. This approach helps to consider the marketing research in the light of its costs versus value of the business decision. They deal with the specificities of this approach if compared it traditional approaches. The Bayesian criterion is important particularly in the theory of decision-making. The authors show at the end how this approach can be applied in marketing. |
| first_indexed | 2024-04-13T18:30:38Z |
| format | Article |
| id | doaj.art-9827e07e554d4c22a272884fb9050ed7 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-04-13T18:30:38Z |
| publishDate | 2003-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-9827e07e554d4c22a272884fb9050ed72022-12-22T02:35:07ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642003-01-013441911980354-34710304191POn the Bayesian method and its application in business decisionsPetrašinović Petrašin0Lalović Gordana1n/an/aThe authors deal first with the place and the role of quantitative methods in marketing and business decision-making, concerning themselves then with the specificities of the Bayesian approach. This approach helps to consider the marketing research in the light of its costs versus value of the business decision. They deal with the specificities of this approach if compared it traditional approaches. The Bayesian criterion is important particularly in the theory of decision-making. The authors show at the end how this approach can be applied in marketing.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304191P.pdfBayesian modeldecision-makingprobabilitycompanycosts |
| spellingShingle | Petrašinović Petrašin Lalović Gordana On the Bayesian method and its application in business decisions Marketing (Beograd. 1991) Bayesian model decision-making probability company costs |
| title | On the Bayesian method and its application in business decisions |
| title_full | On the Bayesian method and its application in business decisions |
| title_fullStr | On the Bayesian method and its application in business decisions |
| title_full_unstemmed | On the Bayesian method and its application in business decisions |
| title_short | On the Bayesian method and its application in business decisions |
| title_sort | on the bayesian method and its application in business decisions |
| topic | Bayesian model decision-making probability company costs |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304191P.pdf |
| work_keys_str_mv | AT petrasinovicpetrasin onthebayesianmethodanditsapplicationinbusinessdecisions AT lalovicgordana onthebayesianmethodanditsapplicationinbusinessdecisions |