On the Bayesian method and its application in business decisions
The authors deal first with the place and the role of quantitative methods in marketing and business decision-making, concerning themselves then with the specificities of the Bayesian approach. This approach helps to consider the marketing research in the light of its costs versus value of the busin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2003-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304191P.pdf |