Zmiany w sferze konsumpcji w wybranych krajach europejskich a kryzys gospodarczy
In the article a folded nature of behavior of consumers was shown, which, in the conditions of an economic crisis is undergoing changes, influencing “economic behavior of the individual”. The realization of the above purpose was supported by the presentation of the role of the consumer as the “eco...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-03-01
|
| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166663 |
| Summary: | In the article a folded nature of behavior of consumers was shown, which, in the conditions of an
economic crisis is undergoing changes, influencing “economic behavior of the individual”. The realization
of the above purpose was supported by the presentation of the role of the consumer as the “economic
subject” as well as empirical examples relating to the change in his behavior in selected European
countries in economic crisis.
Conducted analyses show that the crisis, to a different extent, has an influence on the consumers’
and other market participants’ behavior, causing changes. Indications of the crisis are seen in consumers’
decisions, who, noticing the precarious situation and possibilities of the appearance of different risks,
make their decisions, more or less thought through. Moreover, they seek ways to overcome the crisis.
Effects of crisis can be more severe for some consumers and less troublesome for others. |
|---|---|
| ISSN: | 1644-9584 2300-8792 |