THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION
The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2017-07-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/338 |
| Summary: | The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s impression. This article is devoted to the analysis of the impact of electronic word-of-mouth factors on consumers’ buying decision-making processes and hotels’ business models transformations based on the changed consumer’s role. |
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| ISSN: | 2311-7184 |