THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION
The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2017-07-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/338 |
| _version_ | 1797872703967854592 |
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| author | A. V. POPOVA |
| author_facet | A. V. POPOVA |
| author_sort | A. V. POPOVA |
| collection | DOAJ |
| description | The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s impression. This article is devoted to the analysis of the impact of electronic word-of-mouth factors on consumers’ buying decision-making processes and hotels’ business models transformations based on the changed consumer’s role. |
| first_indexed | 2024-04-10T01:03:08Z |
| format | Article |
| id | doaj.art-9835d0212ef443ddb4e5179e9de6380c |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:03:08Z |
| publishDate | 2017-07-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-9835d0212ef443ddb4e5179e9de6380c2023-03-13T09:59:15ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842017-07-0107232610.17747/2311-7184-2017-7-23-26303THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATIONA. V. POPOVA0Финансовый университет при Правительстве Российской ФедерацииThe topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s impression. This article is devoted to the analysis of the impact of electronic word-of-mouth factors on consumers’ buying decision-making processes and hotels’ business models transformations based on the changed consumer’s role.https://www.strategybusiness.ru/jour/article/view/338эффекты социальных сетейwom-эффектыewom-эффектывовлечение потребителясовместное создание ценностилояльность потребителяинновациибизнес – модельрынок гостиничных и туристических услуг |
| spellingShingle | A. V. POPOVA THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION Стратегии бизнеса эффекты социальных сетей wom-эффекты ewom-эффекты вовлечение потребителя совместное создание ценности лояльность потребителя инновации бизнес – модель рынок гостиничных и туристических услуг |
| title | THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION |
| title_full | THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION |
| title_fullStr | THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION |
| title_full_unstemmed | THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION |
| title_short | THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION |
| title_sort | impact of electronic word of mouth in tourism on hotels business models transformation |
| topic | эффекты социальных сетей wom-эффекты ewom-эффекты вовлечение потребителя совместное создание ценности лояльность потребителя инновации бизнес – модель рынок гостиничных и туристических услуг |
| url | https://www.strategybusiness.ru/jour/article/view/338 |
| work_keys_str_mv | AT avpopova theimpactofelectronicwordofmouthintourismonhotelsbusinessmodelstransformation AT avpopova impactofelectronicwordofmouthintourismonhotelsbusinessmodelstransformation |