Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis

Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis

Knowing the customers of shopping centers contributes greatly to increase profits of thesecenters. Customers’ segmentation is one of the most effective means of knowing customers.The purpose of this study was to present a segmentation of customers based on their activitiesin the shopping centers. Th...

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Bibliographic Details
Main Authors: Mansoor Momeni, Reza soleymani damaneh, Nima yahya Poorjalali
Format: Article
Language:fas
Published: University of Isfahan 2013-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Shopping centers
Cluster analysis
Factor analysis
Segmentation
Visitors activities
Demographic variables
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=539&slc_lang=en&sid=1&ftxt=1

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