Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands
Green gas is an attractive option for a local energy transition to combat climate change, notably in rural communities. As local initiatives require local acceptance, the study used a questionnaire methodology to capture opinions and intentions toward green gas in a panel of rural respondents ( N =...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231188922 |
| _version_ | 1797692948251410432 |
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| author | Mathilde van Dijk Annet-Jantien Smit Jan-Peter Nap |
| author_facet | Mathilde van Dijk Annet-Jantien Smit Jan-Peter Nap |
| author_sort | Mathilde van Dijk |
| collection | DOAJ |
| description | Green gas is an attractive option for a local energy transition to combat climate change, notably in rural communities. As local initiatives require local acceptance, the study used a questionnaire methodology to capture opinions and intentions toward green gas in a panel of rural respondents ( N = 403) and evaluated the green gas message framing to help improve communication strategies. This survey experiment used four frames in a 2 × 2 setup: an energy value core frame of responsibility for nature versus autonomy and a focus frame emphasizing the collective ( i.e. , the community) versus the individual (i.e. , the household). Our findings highlight that the association with sustainability proves vital for a positive assessment of green gas, but its affordability is an issue. Moderated mediation analysis showed that subjective knowledge moderates between frames and intentions toward green gas: responsibility for nature contributes significantly, but only in the collective focus frame. These results are valuable in creating effective communication strategies about green gas adoption in the future. |
| first_indexed | 2024-03-12T02:36:31Z |
| format | Article |
| id | doaj.art-98765686a8c04d42b51cafb53060a3be |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-03-12T02:36:31Z |
| publishDate | 2023-09-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-98765686a8c04d42b51cafb53060a3be2023-09-04T15:33:20ZengSAGE PublishingSAGE Open2158-24402023-09-011310.1177/21582440231188922Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The NetherlandsMathilde van Dijk0Annet-Jantien Smit1Jan-Peter Nap2EnTranCe, Centre of Expertise Energy, Hanze University of Applied Science, Groningen, The NetherlandsEnTranCe, Centre of Expertise Energy, Hanze University of Applied Science, Groningen, The NetherlandsEnTranCe, Centre of Expertise Energy, Hanze University of Applied Science, Groningen, The NetherlandsGreen gas is an attractive option for a local energy transition to combat climate change, notably in rural communities. As local initiatives require local acceptance, the study used a questionnaire methodology to capture opinions and intentions toward green gas in a panel of rural respondents ( N = 403) and evaluated the green gas message framing to help improve communication strategies. This survey experiment used four frames in a 2 × 2 setup: an energy value core frame of responsibility for nature versus autonomy and a focus frame emphasizing the collective ( i.e. , the community) versus the individual (i.e. , the household). Our findings highlight that the association with sustainability proves vital for a positive assessment of green gas, but its affordability is an issue. Moderated mediation analysis showed that subjective knowledge moderates between frames and intentions toward green gas: responsibility for nature contributes significantly, but only in the collective focus frame. These results are valuable in creating effective communication strategies about green gas adoption in the future.https://doi.org/10.1177/21582440231188922 |
| spellingShingle | Mathilde van Dijk Annet-Jantien Smit Jan-Peter Nap Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands SAGE Open |
| title | Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands |
| title_full | Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands |
| title_fullStr | Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands |
| title_full_unstemmed | Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands |
| title_short | Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands |
| title_sort | message framing and attitudes toward green gas facilities in rural communities of the netherlands |
| url | https://doi.org/10.1177/21582440231188922 |
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