Vehicle brand perception among generation X in the South African higher education sector
This study sought to ascertain the general perceptions regarding the significance attributed to various passenger motor vehicle brands among Generation X, a demographic group that constitutes most car purchasers. The research was carried out in the province of KwaZulu-Natal, where data was gathered...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2023-10-01
|
| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/450/231 |