The Strategy of Promoting Web-site of the Company Стратегия продвижения web-сайта компании

The article analyzes the strategy of promotion web-site of the company. The problems of developing a strategy to promote the company web-site on the Internet. An algorithm for the development of promotion strategy web-site of the procedure and its promotion. Recommended methods for the primary attra...

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Bibliographic Details
Main Author: Babenko Nelya A.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-08-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2012/8_0/235_237.pdf
Description
Summary:The article analyzes the strategy of promotion web-site of the company. The problems of developing a strategy to promote the company web-site on the Internet. An algorithm for the development of promotion strategy web-site of the procedure and its promotion. Recommended methods for the primary attraction of visitors to the web-site. F model assessing the effectiveness of company web-site is the algorithm for its optimization.<br>В статье рассматриваются вопросы разработки стратегии продвижения web-сайта компании в Интернете. Предложен алгоритм разработки стратегии продвижения web-сайта компании и процедура его продвижения. Рекомендованы методы первичного привлечения посетителей на web-сайт. Разработана модель оценки эффективности web-сайта компании та алгоритм его оптимизации.
ISSN:2222-4459