BRANDING IN SMALL BUSINESS
In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of brandi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2010-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdf |
| _version_ | 1818115136401965056 |
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| author | Mihai Răzvan Constantin BARBU Radu Florin OGARCĂ Cătălin Mihail BARBU |
| author_facet | Mihai Răzvan Constantin BARBU Radu Florin OGARCĂ Cătălin Mihail BARBU |
| author_sort | Mihai Răzvan Constantin BARBU |
| collection | DOAJ |
| description | In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business. |
| first_indexed | 2024-12-11T04:01:49Z |
| format | Article |
| id | doaj.art-988d3f483db14396a3fa36e02c0a25cf |
| institution | Directory Open Access Journal |
| issn | 1841-2416 |
| language | English |
| last_indexed | 2024-12-11T04:01:49Z |
| publishDate | 2010-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-988d3f483db14396a3fa36e02c0a25cf2022-12-22T01:21:37ZengUniversitaria Press CraiovaManagement & Marketing1841-24162010-01-01VIII1s3138BRANDING IN SMALL BUSINESSMihai Răzvan Constantin BARBURadu Florin OGARCĂCătălin Mihail BARBUIn this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business.http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdfbrandingsmall businessbrand strategy |
| spellingShingle | Mihai Răzvan Constantin BARBU Radu Florin OGARCĂ Cătălin Mihail BARBU BRANDING IN SMALL BUSINESS Management & Marketing branding small business brand strategy |
| title | BRANDING IN SMALL BUSINESS |
| title_full | BRANDING IN SMALL BUSINESS |
| title_fullStr | BRANDING IN SMALL BUSINESS |
| title_full_unstemmed | BRANDING IN SMALL BUSINESS |
| title_short | BRANDING IN SMALL BUSINESS |
| title_sort | branding in small business |
| topic | branding small business brand strategy |
| url | http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdf |
| work_keys_str_mv | AT mihairazvanconstantinbarbu brandinginsmallbusiness AT raduflorinogarca brandinginsmallbusiness AT catalinmihailbarbu brandinginsmallbusiness |