BRANDING IN SMALL BUSINESS
In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of brandi...
Main Authors: | Mihai Răzvan Constantin BARBU, Radu Florin OGARCĂ, Cătălin Mihail BARBU |
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Format: | Article |
Language: | English |
Published: |
Universitaria Press Craiova
2010-01-01
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Series: | Management & Marketing |
Subjects: | |
Online Access: | http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdf |
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