Optimization of informative environment of investment activity of agricultural enterprises
Well-proven necessity of application of marketing approach at the estimation of informative environment of making decision in relation to investing. The role of informacionno-analiticheskoy information is appraised about the participants of investment process, certainly levels of its accumulation, s...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Sumy State University
2011-10-01
|
Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_228_235.pdf |
Summary: | Well-proven necessity of application of marketing approach at the estimation of informative environment of making decision in relation to investing. The role of informacionno-analiticheskoy information is appraised about the participants of investment process, certainly levels of its accumulation, source of search, and criteria of estimation of investors. The mechanism of marketing approach is presented from achieving investment activity |
---|---|
ISSN: | 2218-4511 |