Optimization of informative environment of investment activity of agricultural enterprises

Well-proven necessity of application of marketing approach at the estimation of informative environment of making decision in relation to investing. The role of informacionno-analiticheskoy information is appraised about the participants of investment process, certainly levels of its accumulation, s...

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Bibliographic Details
Main Author: I.Y. Ivanovich
Format: Article
Language:English
Published: Sumy State University 2011-10-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_228_235.pdf
Description
Summary:Well-proven necessity of application of marketing approach at the estimation of informative environment of making decision in relation to investing. The role of informacionno-analiticheskoy information is appraised about the participants of investment process, certainly levels of its accumulation, source of search, and criteria of estimation of investors. The mechanism of marketing approach is presented from achieving investment activity
ISSN:2218-4511