Impact of gender on frequency of code-switching in Snapchat advertisements
Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of code-switching, especially in oral communication. The current study is an attempt to bridge this gap by...
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| Format: | Article |
| Language: | English |
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De Gruyter
2023-12-01
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| Series: | Open Linguistics |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/opli-2022-0270 |
| _version_ | 1797387340031721472 |
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| author | Almoaily Mohammad |
| author_facet | Almoaily Mohammad |
| author_sort | Almoaily Mohammad |
| collection | DOAJ |
| description | Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of code-switching, especially in oral communication. The current study is an attempt to bridge this gap by comparing code-switching instances in Snapchat advertisements made by 40 Saudi influencers (20 males and 20 females) who roughly belong to the same age group. The first 100 words made by each advertiser were included in the 4,000-word corpus. Although the female sample produced more instances of code-switching (n = 60) than males (n = 42), the hypothesis that there is a significant difference between males and females in the frequency of code-switching was rejected because the difference was not statistically significant either in the number of instances (p value = 0.116) or in the number of English words (p value = 0.149). |
| first_indexed | 2024-03-08T22:22:47Z |
| format | Article |
| id | doaj.art-9897d89908ea4ef2bc950dd72e7ad40f |
| institution | Directory Open Access Journal |
| issn | 2300-9969 |
| language | English |
| last_indexed | 2024-03-08T22:22:47Z |
| publishDate | 2023-12-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Open Linguistics |
| spelling | doaj.art-9897d89908ea4ef2bc950dd72e7ad40f2023-12-18T12:43:55ZengDe GruyterOpen Linguistics2300-99692023-12-01915376210.1515/opli-2022-0270Impact of gender on frequency of code-switching in Snapchat advertisementsAlmoaily Mohammad0Department of English, College of Language Sciences, King Saud University, Riyadh, Saudi ArabiaAlthough the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of code-switching, especially in oral communication. The current study is an attempt to bridge this gap by comparing code-switching instances in Snapchat advertisements made by 40 Saudi influencers (20 males and 20 females) who roughly belong to the same age group. The first 100 words made by each advertiser were included in the 4,000-word corpus. Although the female sample produced more instances of code-switching (n = 60) than males (n = 42), the hypothesis that there is a significant difference between males and females in the frequency of code-switching was rejected because the difference was not statistically significant either in the number of instances (p value = 0.116) or in the number of English words (p value = 0.149).https://doi.org/10.1515/opli-2022-0270code-switchinggenderadvertisementsnapchatsocial media |
| spellingShingle | Almoaily Mohammad Impact of gender on frequency of code-switching in Snapchat advertisements Open Linguistics code-switching gender advertisement snapchat social media |
| title | Impact of gender on frequency of code-switching in Snapchat advertisements |
| title_full | Impact of gender on frequency of code-switching in Snapchat advertisements |
| title_fullStr | Impact of gender on frequency of code-switching in Snapchat advertisements |
| title_full_unstemmed | Impact of gender on frequency of code-switching in Snapchat advertisements |
| title_short | Impact of gender on frequency of code-switching in Snapchat advertisements |
| title_sort | impact of gender on frequency of code switching in snapchat advertisements |
| topic | code-switching gender advertisement snapchat social media |
| url | https://doi.org/10.1515/opli-2022-0270 |
| work_keys_str_mv | AT almoailymohammad impactofgenderonfrequencyofcodeswitchinginsnapchatadvertisements |