| Summary: | Cattle beef is very important as a protein source to the population of a country. However, the existing demand for beef is greater than its supply making it a critical issue in food security. Moreover, the price of domestic beef per kilogram is higher than imported beef. The use of innovations such as artificial insemination, biosecurity, and integration techniques is yet to be implemented by beef cattle producers although empirically proven to improve beef production. This situation has become more critical among beef producers in Malaysia. Based on the insufficient supply of cattle beef in the country, Malaysia through its industry players like Kedah Corporation Plantation Group (KLPK) decided to introduce a new breed by using artificial insemination technology so that the prime product can be sustained in the future. This concept paper will highlight the strategic approach in cattle breeding by using qualitative methodology to gather knowledge sharing and technology transfer as a comparative implementation between Malaysia and its counterpart in Indonesia. This study aims to explain a strategy approach between both players and the Sharia compliance issue regards the implementation proposed by the study.
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