Tacking bonds: fashion image circulation in social networks

This study aims at delineating the aspects of fashion in contemporary times under a bias of communication. It is a search to identify, through the images that circulate on social networks, the characteristics that may distinguish the contemporary fashion circumscribed to the so called postmodernity....

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Main Author: Lívia Laura Matté
Format: Article
Language:Spanish
Published: Universidade Estadual de Londrina 2014-12-01
Series:Discursos Fotográficos
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20670
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author Lívia Laura Matté
author_facet Lívia Laura Matté
author_sort Lívia Laura Matté
collection DOAJ
description This study aims at delineating the aspects of fashion in contemporary times under a bias of communication. It is a search to identify, through the images that circulate on social networks, the characteristics that may distinguish the contemporary fashion circumscribed to the so called postmodernity. Therefore, we performed a bibliographic research in order to understand the concepts of post modernity. Among the authors studied, we chose to follow the pathways taken by the French sociologist Michel Maffesoli, since his ideas about post modernity are the key to explain the contemporary fashion in post modernity. The corpus of this study consists of images extracted from a social network of fashion image sharing: Lookbook.nu: Collective Fashion Consciousness. We believe that these images are loaded with information that might explain fashion in post modernity, and contribute to discussions about the creation of bonds enabled by the circulation of these imagery elements.
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spelling doaj.art-98995940ba784d6796fdfece2ddeb07d2022-12-21T20:04:48ZspaUniversidade Estadual de LondrinaDiscursos Fotográficos1808-56521984-79392014-12-01101723123210.5433/1984-7939.2014v10n17p23111403Tacking bonds: fashion image circulation in social networksLívia Laura Matté0Universidade Estadual de LondrinaThis study aims at delineating the aspects of fashion in contemporary times under a bias of communication. It is a search to identify, through the images that circulate on social networks, the characteristics that may distinguish the contemporary fashion circumscribed to the so called postmodernity. Therefore, we performed a bibliographic research in order to understand the concepts of post modernity. Among the authors studied, we chose to follow the pathways taken by the French sociologist Michel Maffesoli, since his ideas about post modernity are the key to explain the contemporary fashion in post modernity. The corpus of this study consists of images extracted from a social network of fashion image sharing: Lookbook.nu: Collective Fashion Consciousness. We believe that these images are loaded with information that might explain fashion in post modernity, and contribute to discussions about the creation of bonds enabled by the circulation of these imagery elements.http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20670Imagem (Moda)Comunicação - Aspectos sociaisComunicação visualRedes sociaisComunicação e arte.
spellingShingle Lívia Laura Matté
Tacking bonds: fashion image circulation in social networks
Discursos Fotográficos
Imagem (Moda)
Comunicação - Aspectos sociais
Comunicação visual
Redes sociais
Comunicação e arte.
title Tacking bonds: fashion image circulation in social networks
title_full Tacking bonds: fashion image circulation in social networks
title_fullStr Tacking bonds: fashion image circulation in social networks
title_full_unstemmed Tacking bonds: fashion image circulation in social networks
title_short Tacking bonds: fashion image circulation in social networks
title_sort tacking bonds fashion image circulation in social networks
topic Imagem (Moda)
Comunicação - Aspectos sociais
Comunicação visual
Redes sociais
Comunicação e arte.
url http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20670
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