Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment

Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment

This paper focuses on dimensions of the perceived service quality measurement for business schools. We propose an adapted SERVQUAL measure of expected and perceived quality, where employees at business schools are split into two groups: faculty and administrative staff, and assessed separately. This...

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Bibliographic Details
Main Authors: Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Muris Čičić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2014-06-01
Series:Tržište
Subjects:
service quality
SERVQUAL
higher education
faculty members
administrative staff
Online Access:http://hrcak.srce.hr/file/182264

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