Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.

Twitter was an integral part of Donald Trump's communication platform during his 2016 campaign. Although its topical content has been examined by researchers and the media, we know relatively little about the style of the language used on the account or how this style changed over time. In this...

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Main Authors: Isobelle Clarke, Jack Grieve
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0222062
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author Isobelle Clarke
Jack Grieve
author_facet Isobelle Clarke
Jack Grieve
author_sort Isobelle Clarke
collection DOAJ
description Twitter was an integral part of Donald Trump's communication platform during his 2016 campaign. Although its topical content has been examined by researchers and the media, we know relatively little about the style of the language used on the account or how this style changed over time. In this study, we present the first detailed description of stylistic variation on the Trump Twitter account based on a multivariate analysis of grammatical co-occurrence patterns in tweets posted between 2009 and 2018. We identify four general patterns of stylistic variation, which we interpret as representing the degree of conversational, campaigning, engaged, and advisory discourse. We then track how the use of these four styles changed over time, focusing on the period around the campaign, showing that the style of tweets shifts systematically depending on the communicative goals of Trump and his team. Based on these results, we propose a series of hypotheses about how the Trump campaign used social media during the 2016 elections.
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spelling doaj.art-989dc4d64b9e4b08a70018f0431633252022-12-21T23:09:43ZengPublic Library of Science (PLoS)PLoS ONE1932-62032019-01-01149e022206210.1371/journal.pone.0222062Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.Isobelle ClarkeJack GrieveTwitter was an integral part of Donald Trump's communication platform during his 2016 campaign. Although its topical content has been examined by researchers and the media, we know relatively little about the style of the language used on the account or how this style changed over time. In this study, we present the first detailed description of stylistic variation on the Trump Twitter account based on a multivariate analysis of grammatical co-occurrence patterns in tweets posted between 2009 and 2018. We identify four general patterns of stylistic variation, which we interpret as representing the degree of conversational, campaigning, engaged, and advisory discourse. We then track how the use of these four styles changed over time, focusing on the period around the campaign, showing that the style of tweets shifts systematically depending on the communicative goals of Trump and his team. Based on these results, we propose a series of hypotheses about how the Trump campaign used social media during the 2016 elections.https://doi.org/10.1371/journal.pone.0222062
spellingShingle Isobelle Clarke
Jack Grieve
Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
PLoS ONE
title Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
title_full Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
title_fullStr Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
title_full_unstemmed Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
title_short Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018.
title_sort stylistic variation on the donald trump twitter account a linguistic analysis of tweets posted between 2009 and 2018
url https://doi.org/10.1371/journal.pone.0222062
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