THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS
In the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2014-06-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2014_1_6.pdf |
| _version_ | 1811315792270065664 |
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| author | Victoria-Mihaela BRÎNZEA Olimpia OANCEA Marinela BĂRBULESCU |
| author_facet | Victoria-Mihaela BRÎNZEA Olimpia OANCEA Marinela BĂRBULESCU |
| author_sort | Victoria-Mihaela BRÎNZEA |
| collection | DOAJ |
| description | In the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tacked by marketing toward social responsibility strengthens the conviction that CSR is no longer a related domain but is a domain that will be part of the future branding. Starting at the word of the managing director of Echo Research, who states that “companies have a tremendous opportunity to partner with enthusiastic global citizens to affect change, but they must understand the motives, perceptions and appropriate types of engagement from market to market”, this article aims to present some theoretically aspects and some findings of the researches demonstrating the importance given by the consumers to the corporate social responsibility. |
| first_indexed | 2024-04-13T11:36:24Z |
| format | Article |
| id | doaj.art-98a555cbaf2b41499d48243803c94d82 |
| institution | Directory Open Access Journal |
| issn | 1583-1809 2344-4908 |
| language | English |
| last_indexed | 2024-04-13T11:36:24Z |
| publishDate | 2014-06-01 |
| publisher | Publishing house of University of Pitesti, Romania |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj.art-98a555cbaf2b41499d48243803c94d822022-12-22T02:48:26ZengPublishing house of University of Pitesti, RomaniaBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082014-06-011314854THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERSVictoria-Mihaela BRÎNZEA0Olimpia OANCEA1Marinela BĂRBULESCU2Faculty of Economics, University of Pitesti, RomaniaFaculty of Economics, University of Pitesti, RomaniaFaculty of Economics, University of Pitesti, RomaniaIn the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tacked by marketing toward social responsibility strengthens the conviction that CSR is no longer a related domain but is a domain that will be part of the future branding. Starting at the word of the managing director of Echo Research, who states that “companies have a tremendous opportunity to partner with enthusiastic global citizens to affect change, but they must understand the motives, perceptions and appropriate types of engagement from market to market”, this article aims to present some theoretically aspects and some findings of the researches demonstrating the importance given by the consumers to the corporate social responsibility.http://economic.upit.ro/repec/pdf/2014_1_6.pdfconsumer expectationsconsumer behaviorCorporate Social Responsibilityresponsible citizensengagement |
| spellingShingle | Victoria-Mihaela BRÎNZEA Olimpia OANCEA Marinela BĂRBULESCU THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice consumer expectations consumer behavior Corporate Social Responsibility responsible citizens engagement |
| title | THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS |
| title_full | THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS |
| title_fullStr | THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS |
| title_full_unstemmed | THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS |
| title_short | THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS |
| title_sort | corporate social responsibility an important aspect for consumers |
| topic | consumer expectations consumer behavior Corporate Social Responsibility responsible citizens engagement |
| url | http://economic.upit.ro/repec/pdf/2014_1_6.pdf |
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