BRANDING AS A STRATEGIC ADVANTAGE IN HIGHER EDUCATION

BRANDING AS A STRATEGIC ADVANTAGE IN HIGHER EDUCATION

Брендинг на сегодняшний день это не только управленческая концепция, набирающая популярность среди учреждений высшего образования, но и поиск уникального определения университетов и колледжей, что они из себя представляют, на фоне дифференциации себя для привлечения студентов и профессорско-преподав...

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Bibliographic Details
Main Author:	A. E. Ershova
Format:	Article
Language:	Russian
Published:	Real Economy Publishing House 2020-02-01
Series:	Стратегии бизнеса
Subjects:	брендинг конкурентная стратегия критерии оценки бренда многоуровневая структура стратегическое преимущество
Online Access:	https://www.strategybusiness.ru/jour/article/view/600

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