KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA
Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying touris...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2017-09-01
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| Series: | Jurnal Master Pariwisata |
| Online Access: | https://ojs.unud.ac.id/index.php/jumpa/article/view/34034 |
| _version_ | 1819043035112013824 |
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| author | Riezchy Riando Mamanua I Gede Putu Wirawan Made Heny Urmila Dewi |
| author_facet | Riezchy Riando Mamanua I Gede Putu Wirawan Made Heny Urmila Dewi |
| author_sort | Riezchy Riando Mamanua |
| collection | DOAJ |
| description | Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying tourism
product in Bali through OTA. This research was conducted in Bali island, the number of samples taken was 100 Chinese tourists who has bought tourism product in Bali through OTA by using quota sampling technique. Data was analyzed with exploratory factor analysis. Results show there are five factors
that influence for the Chinese tourists consumer on the decision of buying tourism product through OTA namely Product, OTA, Reference Group, Tourist Characteristic and Income. Finally,this study identify that factor product is the most influence for the Chinese tourists on the decision of buying OTA product. |
| first_indexed | 2024-12-21T09:50:23Z |
| format | Article |
| id | doaj.art-98c03b14c7544bdeaa262a7a9a2853b5 |
| institution | Directory Open Access Journal |
| issn | 2406-9116 2502-8022 |
| language | English |
| last_indexed | 2024-12-21T09:50:23Z |
| publishDate | 2017-09-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Master Pariwisata |
| spelling | doaj.art-98c03b14c7544bdeaa262a7a9a2853b52022-12-21T19:08:12ZengUniversitas UdayanaJurnal Master Pariwisata2406-91162502-80222017-09-0110.24843/JUMPA.2017.v04.i02.p0134034KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINARiezchy Riando Mamanua0I Gede Putu Wirawan1Made Heny Urmila Dewi2Program Studi Magister (S2) Kajian Pariwisata Universitas UdayanaProgram Studi Magister (S2) Kajian Pariwisata Universitas UdayanaProgram Studi Magister (S2) Kajian Pariwisata Universitas UdayanaOnline travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying tourism product in Bali through OTA. This research was conducted in Bali island, the number of samples taken was 100 Chinese tourists who has bought tourism product in Bali through OTA by using quota sampling technique. Data was analyzed with exploratory factor analysis. Results show there are five factors that influence for the Chinese tourists consumer on the decision of buying tourism product through OTA namely Product, OTA, Reference Group, Tourist Characteristic and Income. Finally,this study identify that factor product is the most influence for the Chinese tourists on the decision of buying OTA product.https://ojs.unud.ac.id/index.php/jumpa/article/view/34034 |
| spellingShingle | Riezchy Riando Mamanua I Gede Putu Wirawan Made Heny Urmila Dewi KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA Jurnal Master Pariwisata |
| title | KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA |
| title_full | KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA |
| title_fullStr | KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA |
| title_full_unstemmed | KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA |
| title_short | KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA |
| title_sort | keputusan pembelian produk online travel agent oleh wisatawan cina |
| url | https://ojs.unud.ac.id/index.php/jumpa/article/view/34034 |
| work_keys_str_mv | AT riezchyriandomamanua keputusanpembelianprodukonlinetravelagentolehwisatawancina AT igedeputuwirawan keputusanpembelianprodukonlinetravelagentolehwisatawancina AT madehenyurmiladewi keputusanpembelianprodukonlinetravelagentolehwisatawancina |