The emotional surge impact on the formation of a personal brand as an SMM product

The emotional surge impact on the formation of a personal brand as an SMM product

Research background: the occurrence of stress contributes to solving regular problems of adaptation, finding new ways of self-development, and social support. A short-termemotional surge (stress) stimulates the search for new ways of individu-al human development. Creating a personal blog is one wa...

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Bibliographic Details
Main Authors: Kateryna Kalynets, Yevhen Krykavskyy, Ignacy Petecki, Sylwia Nycz-Wojtan
Format: Article
Language:English
Published: Bielsko-Biała School of Finance and Law 2023-03-01
Series:Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Subjects:
personal brand,
self-development
self-improvement
audience engagement
Online Access:https://asej.eu/index.php/asej/article/view/700

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