A profile of tourists visiting the Kruger National Park
Due to shrinking budgets for conservation and an increase in the number of government and privately owned parks, it has become very important for parks to determine who the tourists are who visit one of South Africa’s top tourist attractions. The reason for this is that park management and marketers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2004-12-01
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| Series: | Koedoe: African Protected Area Conservation and Science |
| Subjects: | |
| Online Access: | https://koedoe.co.za/index.php/koedoe/article/view/74 |
| _version_ | 1818693436386050048 |
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| author | M. Saayman E. Slabbert |
| author_facet | M. Saayman E. Slabbert |
| author_sort | M. Saayman |
| collection | DOAJ |
| description | Due to shrinking budgets for conservation and an increase in the number of government and privately owned parks, it has become very important for parks to determine who the tourists are who visit one of South Africa’s top tourist attractions. The reason for this is that park management and marketers need to focus their efforts to optimise their limited resources. This can only be done once there is a clear understanding of who the market is, where they come from and what they expect. The literature study clearly showed that market segmentation is essential for the effective marketing of a tourism product or destination. Two surveys were conducted, one in 2001 and a follow-up study in 2002, profiling tourists to the Kruger National Park. Different months were chosen to conduct the two surveys in order to get a more comprehensive profile of tourists visiting the park in different seasons. |
| first_indexed | 2024-12-17T13:13:39Z |
| format | Article |
| id | doaj.art-98e1e5b5b7904875ace0b5a09a45a038 |
| institution | Directory Open Access Journal |
| issn | 0075-6458 2071-0771 |
| language | English |
| last_indexed | 2024-12-17T13:13:39Z |
| publishDate | 2004-12-01 |
| publisher | AOSIS |
| record_format | Article |
| series | Koedoe: African Protected Area Conservation and Science |
| spelling | doaj.art-98e1e5b5b7904875ace0b5a09a45a0382022-12-21T21:47:03ZengAOSISKoedoe: African Protected Area Conservation and Science0075-64582071-07712004-12-014711810.4102/koedoe.v47i1.7462A profile of tourists visiting the Kruger National ParkM. Saayman0E. Slabbert1Potchefstroom University for CHEPotchefstroom University for CHEDue to shrinking budgets for conservation and an increase in the number of government and privately owned parks, it has become very important for parks to determine who the tourists are who visit one of South Africa’s top tourist attractions. The reason for this is that park management and marketers need to focus their efforts to optimise their limited resources. This can only be done once there is a clear understanding of who the market is, where they come from and what they expect. The literature study clearly showed that market segmentation is essential for the effective marketing of a tourism product or destination. Two surveys were conducted, one in 2001 and a follow-up study in 2002, profiling tourists to the Kruger National Park. Different months were chosen to conduct the two surveys in order to get a more comprehensive profile of tourists visiting the park in different seasons.https://koedoe.co.za/index.php/koedoe/article/view/74Market segmentationProfileMarketTourismTourist/sTourism industryKruger National Park |
| spellingShingle | M. Saayman E. Slabbert A profile of tourists visiting the Kruger National Park Koedoe: African Protected Area Conservation and Science Market segmentation Profile Market Tourism Tourist/s Tourism industry Kruger National Park |
| title | A profile of tourists visiting the Kruger National Park |
| title_full | A profile of tourists visiting the Kruger National Park |
| title_fullStr | A profile of tourists visiting the Kruger National Park |
| title_full_unstemmed | A profile of tourists visiting the Kruger National Park |
| title_short | A profile of tourists visiting the Kruger National Park |
| title_sort | profile of tourists visiting the kruger national park |
| topic | Market segmentation Profile Market Tourism Tourist/s Tourism industry Kruger National Park |
| url | https://koedoe.co.za/index.php/koedoe/article/view/74 |
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