Relationship between eWOM and purchase intention: Moderating role of culture (Evidence from University students of Pakistan)
This study is an attempt to find out the relationship between eWOM and Purchase Intention (PI) with the moderating role of culture among the varsities students in Khyber Pakhtunkhwa. For this purpose data was collected from business and management students of various public and private sector uni...
| Hlavní autoři: | , , |
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| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
Institute of Business Administration
2022-06-01
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| Edice: | Business Review |
| Témata: | |
| On-line přístup: | https://ir.iba.edu.pk/businessreview/vol16/iss1/2/ |