“Freemium” business models in publishing. New packaging for the needs of readers in the digital age
In a digital environment, the traditional roles of authors and publishers change. The shift of power from authors, publishers and/or content to the platform affects the development of new business models, and shaping the content in the digital environment becomes a major challenge for publishers. Th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zadar
2015-07-01
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| Series: | Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions |
| Subjects: | |
| Online Access: | http://libellarium.org/index.php/libellarium/article/view/216 |
| _version_ | 1797839338276388864 |
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| author | Ivona Despot Ivana Ljevak Lebeda Nives Tomašević |
| author_facet | Ivona Despot Ivana Ljevak Lebeda Nives Tomašević |
| author_sort | Ivona Despot |
| collection | DOAJ |
| description | In a digital environment, the traditional roles of authors and publishers change. The shift of power from authors, publishers and/or content to the platform affects the development of new business models, and shaping the content in the digital environment becomes a major challenge for publishers. The subscription models of the content sale have long been present in other media industries. Editing, design and marketing are the key features that a publisher develops and adapts to changes. The traditional skills of publishers are no longer sufficient. Instead, a continued integration of innovative solutions is needed. The aim of this paper is to explore how the emergence of subscription models influences the development of new publishing products which bring together the author and the publisher in a joint effort to reach a larger number of readers. |
| first_indexed | 2024-04-09T15:55:20Z |
| format | Article |
| id | doaj.art-98eaf1727fae49fd87afea9419845b2c |
| institution | Directory Open Access Journal |
| issn | 1846-8527 1846-9213 |
| language | English |
| last_indexed | 2024-04-09T15:55:20Z |
| publishDate | 2015-07-01 |
| publisher | University of Zadar |
| record_format | Article |
| series | Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions |
| spelling | doaj.art-98eaf1727fae49fd87afea9419845b2c2023-04-25T15:46:45ZengUniversity of ZadarLibellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions1846-85271846-92132015-07-0181818910.15291/libellarium.v8i1.216206“Freemium” business models in publishing. New packaging for the needs of readers in the digital ageIvona Despot0Ivana Ljevak Lebeda1Nives Tomašević2Naklada Ljevak – Ljevak PublishingNaklada Ljevak – Ljevak PublishingDepartment of Information Sciences, University of ZadarIn a digital environment, the traditional roles of authors and publishers change. The shift of power from authors, publishers and/or content to the platform affects the development of new business models, and shaping the content in the digital environment becomes a major challenge for publishers. The subscription models of the content sale have long been present in other media industries. Editing, design and marketing are the key features that a publisher develops and adapts to changes. The traditional skills of publishers are no longer sufficient. Instead, a continued integration of innovative solutions is needed. The aim of this paper is to explore how the emergence of subscription models influences the development of new publishing products which bring together the author and the publisher in a joint effort to reach a larger number of readers.http://libellarium.org/index.php/libellarium/article/view/216freemiumfree contentbusiness modelspublishingsubscription |
| spellingShingle | Ivona Despot Ivana Ljevak Lebeda Nives Tomašević “Freemium” business models in publishing. New packaging for the needs of readers in the digital age Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions freemium free content business models publishing subscription |
| title | “Freemium” business models in publishing. New packaging for the needs of readers in the digital age |
| title_full | “Freemium” business models in publishing. New packaging for the needs of readers in the digital age |
| title_fullStr | “Freemium” business models in publishing. New packaging for the needs of readers in the digital age |
| title_full_unstemmed | “Freemium” business models in publishing. New packaging for the needs of readers in the digital age |
| title_short | “Freemium” business models in publishing. New packaging for the needs of readers in the digital age |
| title_sort | freemium business models in publishing new packaging for the needs of readers in the digital age |
| topic | freemium free content business models publishing subscription |
| url | http://libellarium.org/index.php/libellarium/article/view/216 |
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