The new consumer and its evolution after COVID-19
Purpose: To introduce the concept of the new consumer, this study examines the concept evolution and transformation over time, exploring the behavioural changes as a result of the COVID 19 pandemic. Methodological design: A systematic literature review was conducted mainly on Scopus databases a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2024-01-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/11789 |