Language choice at a Chinese subsidiary of a Spanish bank
This study explored language management in Banco Santander in China, a multilingual workplace where two major languages, Spanish and Chinese, are used along with English as a lingua franca. We collected data through conducting interviews with four senior managers in charge of human resources, strat...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2019-09-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/65647 |
| _version_ | 1828341183971065856 |
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| author | Qian Cheng Ke Zhao |
| author_facet | Qian Cheng Ke Zhao |
| author_sort | Qian Cheng |
| collection | DOAJ |
| description |
This study explored language management in Banco Santander in China, a multilingual workplace where two major languages, Spanish and Chinese, are used along with English as a lingua franca. We collected data through conducting interviews with four senior managers in charge of human resources, strategic development, retailing and commercial banks to understand how languages are used and managed in this Spanish bank. Analyses of data revealed consistencies and inconsistencies between employees’ choices of language and beliefs as mediated by relevant social cultural, corporate and linguistic factors. The findings shed light on the complexity of language management at a Spanish bank in China against the backdrop of the changing scenario of foreign direct investment. They highlight the importance for multinational corporations to manage languages in response to multilingual challenges at workplaces in China.
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| first_indexed | 2024-04-13T23:08:40Z |
| format | Article |
| id | doaj.art-9912bfa42e014bb2bd499a7e3c240be4 |
| institution | Directory Open Access Journal |
| issn | 1576-4737 |
| language | deu |
| last_indexed | 2024-04-13T23:08:40Z |
| publishDate | 2019-09-01 |
| publisher | Ediciones Complutense |
| record_format | Article |
| series | Círculo de Lingüística Aplicada a la Comunicación |
| spelling | doaj.art-9912bfa42e014bb2bd499a7e3c240be42022-12-22T02:25:37ZdeuEdiciones ComplutenseCírculo de Lingüística Aplicada a la Comunicación1576-47372019-09-017910.5209/clac.65647Language choice at a Chinese subsidiary of a Spanish bankQian ChengKe Zhao This study explored language management in Banco Santander in China, a multilingual workplace where two major languages, Spanish and Chinese, are used along with English as a lingua franca. We collected data through conducting interviews with four senior managers in charge of human resources, strategic development, retailing and commercial banks to understand how languages are used and managed in this Spanish bank. Analyses of data revealed consistencies and inconsistencies between employees’ choices of language and beliefs as mediated by relevant social cultural, corporate and linguistic factors. The findings shed light on the complexity of language management at a Spanish bank in China against the backdrop of the changing scenario of foreign direct investment. They highlight the importance for multinational corporations to manage languages in response to multilingual challenges at workplaces in China. https://revistas.ucm.es/index.php/CLAC/article/view/65647Language choiceLanguage managementMultilingualismSpanish bank |
| spellingShingle | Qian Cheng Ke Zhao Language choice at a Chinese subsidiary of a Spanish bank Círculo de Lingüística Aplicada a la Comunicación Language choice Language management Multilingualism Spanish bank |
| title | Language choice at a Chinese subsidiary of a Spanish bank |
| title_full | Language choice at a Chinese subsidiary of a Spanish bank |
| title_fullStr | Language choice at a Chinese subsidiary of a Spanish bank |
| title_full_unstemmed | Language choice at a Chinese subsidiary of a Spanish bank |
| title_short | Language choice at a Chinese subsidiary of a Spanish bank |
| title_sort | language choice at a chinese subsidiary of a spanish bank |
| topic | Language choice Language management Multilingualism Spanish bank |
| url | https://revistas.ucm.es/index.php/CLAC/article/view/65647 |
| work_keys_str_mv | AT qiancheng languagechoiceatachinesesubsidiaryofaspanishbank AT kezhao languagechoiceatachinesesubsidiaryofaspanishbank |