Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation
Objective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2016-02-01
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| Series: | Entrepreneurial Business and Economics Review |
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| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/109 |
| _version_ | 1818502683814789120 |
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| author | Ingrida Smaiziene |
| author_facet | Ingrida Smaiziene |
| author_sort | Ingrida Smaiziene |
| collection | DOAJ |
| description | Objective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes towards companies which take children-engaging social and environmental initiatives were surveyed. Findings: The research findings indicate that consumers tend to agree that companies implementing children-engaging CSR initiatives contribute to the development of children as responsible citizens. However, consumers have a different attitude towards companies which implement children-engaging environmental initiatives and companies which take children-engaging social initiatives. Implications & Recommendations: The research results suggest that consumers form opinions about the company not only by assessing the company’s behaviour towards them, but also by assessing the corporate performance targeted at children. Therefore, companies should consider children-engaging CSR as determinants of corporate reputation. Contribution & Value Added: The paper provides some empirical evidence on how CSR practices targeted at children may affect corporate reputation. |
| first_indexed | 2024-12-10T21:13:30Z |
| format | Article |
| id | doaj.art-9926bc643d174ab688e7d01e257610c5 |
| institution | Directory Open Access Journal |
| issn | 2353-883X 2353-8821 |
| language | English |
| last_indexed | 2024-12-10T21:13:30Z |
| publishDate | 2016-02-01 |
| publisher | Cracow University of Economics |
| record_format | Article |
| series | Entrepreneurial Business and Economics Review |
| spelling | doaj.art-9926bc643d174ab688e7d01e257610c52022-12-22T01:33:23ZengCracow University of EconomicsEntrepreneurial Business and Economics Review2353-883X2353-88212016-02-01348910310.15678/EBER.2015.03040698Children-Engaging Social and Environmental Initiatives as Determinants of Corporate ReputationIngrida Smaiziene0School of Economics and Business Kaunas University of TechnologyObjective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes towards companies which take children-engaging social and environmental initiatives were surveyed. Findings: The research findings indicate that consumers tend to agree that companies implementing children-engaging CSR initiatives contribute to the development of children as responsible citizens. However, consumers have a different attitude towards companies which implement children-engaging environmental initiatives and companies which take children-engaging social initiatives. Implications & Recommendations: The research results suggest that consumers form opinions about the company not only by assessing the company’s behaviour towards them, but also by assessing the corporate performance targeted at children. Therefore, companies should consider children-engaging CSR as determinants of corporate reputation. Contribution & Value Added: The paper provides some empirical evidence on how CSR practices targeted at children may affect corporate reputation.//eber.uek.krakow.pl/index.php/eber/article/view/109childrencorporate citizenshipcorporate reputationsocial responsibilityCSR |
| spellingShingle | Ingrida Smaiziene Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation Entrepreneurial Business and Economics Review children corporate citizenship corporate reputation social responsibility CSR |
| title | Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation |
| title_full | Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation |
| title_fullStr | Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation |
| title_full_unstemmed | Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation |
| title_short | Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation |
| title_sort | children engaging social and environmental initiatives as determinants of corporate reputation |
| topic | children corporate citizenship corporate reputation social responsibility CSR |
| url | http:////eber.uek.krakow.pl/index.php/eber/article/view/109 |
| work_keys_str_mv | AT ingridasmaiziene childrenengagingsocialandenvironmentalinitiativesasdeterminantsofcorporatereputation |