Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation

Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation

Objective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes...

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Bibliographic Details
Main Author:	Ingrida Smaiziene
Format:	Article
Language:	English
Published:	Cracow University of Economics 2016-02-01
Series:	Entrepreneurial Business and Economics Review
Subjects:	children corporate citizenship corporate reputation social responsibility CSR
Online Access:	http:////eber.uek.krakow.pl/index.php/eber/article/view/109

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