Towards a Multimodal Hermeneutic Model: The case of Uber-Blog-mediated advertising discourse order of ‘Saudization’
This study proposes a Multimodal Hermeneutic Model (for short, MHM) as a methodology that extends the analytic scope of Ricoeur’s (1973, 1976, 1981) classic hermeneutic theory of text interpretation towards examining multimodal texts. The model has been empirically tested by examining the advertisin...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2023-12-01
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| Series: | Russian Journal of Linguistics |
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| Online Access: | https://journals.rudn.ru/linguistics/article/viewFile/37235/22907 |