Forecasting the Attractiveness of Crowdsourced Ideas Using Natural Language Processing Techniques:
While it has been proven that product development using crowdsourcing can produce highly marketable products, it continues to be a heavy burden to evaluate the large volume of user-generated ideas and to select the most attractive ones. In this study, we constructed a method that automatically measu...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.005/_html/-char/en |