Trading Data for Health

mHealth apps are growing in popularity among smartphone users. Such apps often contain social features that enable users to compare their behavior with others but to function, mHealth apps require users to share health information which is considered a threat to individuals’ privacy. Building on soc...

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Bibliographic Details
Main Authors: Sven Joeckel, Jakob Henke, Leyla Dogruel
Format: Article
Language:English
Published: University of Zurich, IKMZ – Department of Communication and Media Research 2021-11-01
Series:European Journal of Health Communication (EJHC)
Subjects:
Online Access:https://ejhc.org/article/view/2563
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author Sven Joeckel
Jakob Henke
Leyla Dogruel
author_facet Sven Joeckel
Jakob Henke
Leyla Dogruel
author_sort Sven Joeckel
collection DOAJ
description mHealth apps are growing in popularity among smartphone users. Such apps often contain social features that enable users to compare their behavior with others but to function, mHealth apps require users to share health information which is considered a threat to individuals’ privacy. Building on social comparison theory and research on privacy decision-making, we investigate the effects of users’ social comparison orientation and privacy attitudes as well as the potential mediating effect of health information disclosure on users’ intention to use a dietary app. Relying on a PLS-based structural-equation model in a sample of N = 528 participants, our study supports claims of a positive effect of social comparison orientation on intention to use a mHealth app. Further, the negative effect of privacy attitude and the positive mediation of information disclosure were supported as well. The study also demonstrated that findings were stable when the context of information disclosure is changed.
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spelling doaj.art-995c9b1c65d24376abec1090f1fce6b12022-12-21T21:52:36ZengUniversity of Zurich, IKMZ – Department of Communication and Media ResearchEuropean Journal of Health Communication (EJHC)2673-59032021-11-012310.47368/ejhc.2021.304Trading Data for HealthSven Joeckel0Jakob Henke1Leyla Dogruel2Seminar for Media and Communication, University of Erfurt, GermanyInstitute for Journalism, TU Dortmund, GermanyDepartment of Communication, Johannes Gutenberg-University Mainz, GermanymHealth apps are growing in popularity among smartphone users. Such apps often contain social features that enable users to compare their behavior with others but to function, mHealth apps require users to share health information which is considered a threat to individuals’ privacy. Building on social comparison theory and research on privacy decision-making, we investigate the effects of users’ social comparison orientation and privacy attitudes as well as the potential mediating effect of health information disclosure on users’ intention to use a dietary app. Relying on a PLS-based structural-equation model in a sample of N = 528 participants, our study supports claims of a positive effect of social comparison orientation on intention to use a mHealth app. Further, the negative effect of privacy attitude and the positive mediation of information disclosure were supported as well. The study also demonstrated that findings were stable when the context of information disclosure is changed.https://ejhc.org/article/view/2563mHeathsocial comparisonprivacyexperimentSEMhealth apps
spellingShingle Sven Joeckel
Jakob Henke
Leyla Dogruel
Trading Data for Health
European Journal of Health Communication (EJHC)
mHeath
social comparison
privacy
experiment
SEM
health apps
title Trading Data for Health
title_full Trading Data for Health
title_fullStr Trading Data for Health
title_full_unstemmed Trading Data for Health
title_short Trading Data for Health
title_sort trading data for health
topic mHeath
social comparison
privacy
experiment
SEM
health apps
url https://ejhc.org/article/view/2563
work_keys_str_mv AT svenjoeckel tradingdataforhealth
AT jakobhenke tradingdataforhealth
AT leyladogruel tradingdataforhealth