Representative variables of marketing and trading based innovation management model
This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Colombia
2017-01-01
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| Series: | Dyna |
| Subjects: | |
| Online Access: | https://revistas.unal.edu.co/index.php/dyna/article/view/53885 |
| _version_ | 1811285253158862848 |
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| author | Javier Darío Fernández-Ledesma Santiago Duque |
| author_facet | Javier Darío Fernández-Ledesma Santiago Duque |
| author_sort | Javier Darío Fernández-Ledesma |
| collection | DOAJ |
| description | This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well fair trough his impact product sells. This article presents variables in global context and innovations aspects. The investigation showed that the context variables that are held in control by the environment and are located into the core of the innovation management model exist as a primary feedback mechanism in order to establish an early review and properly readjust the organizations policy's, often translated in a mayor adjustment of operation process, such changes pursue disruptive innovations in order to adapt the product to a new consumption pattern in order to achieve company’s sustainability. |
| first_indexed | 2024-04-13T02:41:27Z |
| format | Article |
| id | doaj.art-9971ae6388134eb3b8755895d829ce95 |
| institution | Directory Open Access Journal |
| issn | 0012-7353 2346-2183 |
| language | English |
| last_indexed | 2024-04-13T02:41:27Z |
| publishDate | 2017-01-01 |
| publisher | Universidad Nacional de Colombia |
| record_format | Article |
| series | Dyna |
| spelling | doaj.art-9971ae6388134eb3b8755895d829ce952022-12-22T03:06:12ZengUniversidad Nacional de ColombiaDyna0012-73532346-21832017-01-018420035135510.15446/dyna.v84n200.5388545015Representative variables of marketing and trading based innovation management modelJavier Darío Fernández-Ledesma0Santiago Duque1Universidad Pontificia BolivarianaUniversidad Pontificia BolivarianaThis article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well fair trough his impact product sells. This article presents variables in global context and innovations aspects. The investigation showed that the context variables that are held in control by the environment and are located into the core of the innovation management model exist as a primary feedback mechanism in order to establish an early review and properly readjust the organizations policy's, often translated in a mayor adjustment of operation process, such changes pursue disruptive innovations in order to adapt the product to a new consumption pattern in order to achieve company’s sustainability.https://revistas.unal.edu.co/index.php/dyna/article/view/53885InnovationManagementModelCo-Solution |
| spellingShingle | Javier Darío Fernández-Ledesma Santiago Duque Representative variables of marketing and trading based innovation management model Dyna Innovation Management Model Co-Solution |
| title | Representative variables of marketing and trading based innovation management model |
| title_full | Representative variables of marketing and trading based innovation management model |
| title_fullStr | Representative variables of marketing and trading based innovation management model |
| title_full_unstemmed | Representative variables of marketing and trading based innovation management model |
| title_short | Representative variables of marketing and trading based innovation management model |
| title_sort | representative variables of marketing and trading based innovation management model |
| topic | Innovation Management Model Co-Solution |
| url | https://revistas.unal.edu.co/index.php/dyna/article/view/53885 |
| work_keys_str_mv | AT javierdariofernandezledesma representativevariablesofmarketingandtradingbasedinnovationmanagementmodel AT santiagoduque representativevariablesofmarketingandtradingbasedinnovationmanagementmodel |