The Effect of Tourists' Motivations on Cognitive, Affective, and Unique Image of Bali

This research examines the effect of tourists’ motivations on cognitive, affective and unique image of Bali. The model used for this study adopted from Llodra-Riere, et al. (2015).  The variable of the study consists of information source, motivation, cognitive image, affective image and unique imag...

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Bibliographic Details
Main Authors: Alita Prameswari, Christina Rahardja Honantha, Dudi Anandya
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2020-08-01
Series:Manajemen dan Bisnis
Subjects:
Online Access:https://www.journalmabis.org/mabis/article/view/435