Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and impro...
Main Authors: | Albérico Rosário, Ricardo Raimundo |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-11-01
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Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/16/7/164 |
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