Warranty and Bundling Strategies for Pricing Decisions in a Duopoly

Warranty and Bundling Strategies for Pricing Decisions in a Duopoly

This study examines pricing decisions by considering two manufacturers’ warranty and bundling strategies using spatial competition in a duopolistic market. With the development of advanced technology and evolving societal needs, manufacturers now sell a product with its complement&#x2...

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Bibliographic Details
Main Authors: Debrina P. Andriani, Fu-Shiang Tseng
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
Customer preferences
duopolistic market
extended warranty
game theory
Nash equilibrium
spatial competition
Online Access:https://ieeexplore.ieee.org/document/10147821/

Internet

https://ieeexplore.ieee.org/document/10147821/

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