PERAN BRAND TRUST DALAM MEMEDIASI PENGARUH CUSTOMER PERCEPTION, TERHADAP REPURCHASE INTENTION PENGGUNA SMARTPHONE SAMSUNG
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari customer perception terhadap repurchase intention, pengaruh dari brand trust terhadap repurchase intention, pengaruh dari customer perception terhadap brand trust dan peran dari brand trust dalam memediasi customer perception terhadap...
Main Authors: | I Wayan Agus Karisna Widyananda, Ni Ketut Seminari |
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Format: | Article |
Language: | English |
Published: |
Universitas Udayana
2022-08-01
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Series: | E-Jurnal Manajemen |
Online Access: | https://ojs.unud.ac.id/index.php/manajemen/article/view/83496 |
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