Saliency at first sight: instant identity referential advantage toward a newly met partner

Abstract Neutral information enjoys beneficial processing when it is associated with self and significant others, but less is known about how the identity referential advantage is constructed in the initial stages of a relationship. We offer a novel solution by asking if a newly met stranger could p...

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Main Authors: Miao Cheng, Chia-huei Tseng
Format: Article
Language:English
Published: SpringerOpen 2019-11-01
Series:Cognitive Research
Subjects:
Online Access:http://link.springer.com/article/10.1186/s41235-019-0186-z
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author Miao Cheng
Chia-huei Tseng
author_facet Miao Cheng
Chia-huei Tseng
author_sort Miao Cheng
collection DOAJ
description Abstract Neutral information enjoys beneficial processing when it is associated with self and significant others, but less is known about how the identity referential advantage is constructed in the initial stages of a relationship. We offer a novel solution by asking if a newly met stranger could provide a processing advantage in a shape-identity matching task where shapes were associated with the names of different identities. Each participant was paired with a newly met partner in a joint shape-identity matching task in which three shapes were associated with the names of the participant or his/her best friend, the partner, and a stranger, respectively. The participants judged whether or not the shape and name correctly matched. Intriguingly, the trials related to a newly met partner exhibited instant referential saliency, which was more accurate and faster than that related to the stranger’s name (baseline) when the partner was physically present (experiments 1, 2, 4, 5), but not when the partner was absent (experiment 3). Self-advantage, however, was robust and lasting. The precursor of physical presence when forming referential saliency toward a stranger and its distinct temporal dynamics imply a novel referential benefit unendowed with familiarity, which is qualitatively different from the well-documented self/friend-advantage effect.
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spelling doaj.art-99d08e1843eb4386856986870cebb40f2022-12-22T00:35:58ZengSpringerOpenCognitive Research2365-74642019-11-014111810.1186/s41235-019-0186-zSaliency at first sight: instant identity referential advantage toward a newly met partnerMiao Cheng0Chia-huei Tseng1NTT Communication Science Laboratories, NTT CorporationResearch Institute of Electrical Communication, Tohoku UniversityAbstract Neutral information enjoys beneficial processing when it is associated with self and significant others, but less is known about how the identity referential advantage is constructed in the initial stages of a relationship. We offer a novel solution by asking if a newly met stranger could provide a processing advantage in a shape-identity matching task where shapes were associated with the names of different identities. Each participant was paired with a newly met partner in a joint shape-identity matching task in which three shapes were associated with the names of the participant or his/her best friend, the partner, and a stranger, respectively. The participants judged whether or not the shape and name correctly matched. Intriguingly, the trials related to a newly met partner exhibited instant referential saliency, which was more accurate and faster than that related to the stranger’s name (baseline) when the partner was physically present (experiments 1, 2, 4, 5), but not when the partner was absent (experiment 3). Self-advantage, however, was robust and lasting. The precursor of physical presence when forming referential saliency toward a stranger and its distinct temporal dynamics imply a novel referential benefit unendowed with familiarity, which is qualitatively different from the well-documented self/friend-advantage effect.http://link.springer.com/article/10.1186/s41235-019-0186-zPartner-advantageSelf-advantageSelf-biasIdentity referential advantageFamiliarity
spellingShingle Miao Cheng
Chia-huei Tseng
Saliency at first sight: instant identity referential advantage toward a newly met partner
Cognitive Research
Partner-advantage
Self-advantage
Self-bias
Identity referential advantage
Familiarity
title Saliency at first sight: instant identity referential advantage toward a newly met partner
title_full Saliency at first sight: instant identity referential advantage toward a newly met partner
title_fullStr Saliency at first sight: instant identity referential advantage toward a newly met partner
title_full_unstemmed Saliency at first sight: instant identity referential advantage toward a newly met partner
title_short Saliency at first sight: instant identity referential advantage toward a newly met partner
title_sort saliency at first sight instant identity referential advantage toward a newly met partner
topic Partner-advantage
Self-advantage
Self-bias
Identity referential advantage
Familiarity
url http://link.springer.com/article/10.1186/s41235-019-0186-z
work_keys_str_mv AT miaocheng saliencyatfirstsightinstantidentityreferentialadvantagetowardanewlymetpartner
AT chiahueitseng saliencyatfirstsightinstantidentityreferentialadvantagetowardanewlymetpartner