Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective

Automotive manufacturers are competing to be the first to introduce customer-ready autonomous vehicles. Some manufacturers are claiming to launch their first self-driving cars as early as 2020. Which all sounds very good and futuristic; however, the question arises, are customers even ready to adopt...

Full description

Bibliographic Details
Main Authors: Sophie Wintersberger, Muhammad Azmat, Sebastian Kummer
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:Logistics
Subjects:
Online Access:https://www.mdpi.com/2305-6290/3/4/20
_version_ 1818487905804353536
author Sophie Wintersberger
Muhammad Azmat
Sebastian Kummer
author_facet Sophie Wintersberger
Muhammad Azmat
Sebastian Kummer
author_sort Sophie Wintersberger
collection DOAJ
description Automotive manufacturers are competing to be the first to introduce customer-ready autonomous vehicles. Some manufacturers are claiming to launch their first self-driving cars as early as 2020. Which all sounds very good and futuristic; however, the question arises, are customers even ready to adopt this new technological advancement? Therefore, this pilot study is aimed at finding out the answer to this question in the Austrian market. This study discovers the standpoint of Austrian consumers concerning the acceptance of self-driving cars for daily usage and gives an overview of the current point of view regarding autonomous vehicles (AVs). The data for this study was collected using an online, user-friendly, Likert scale survey. The collected data were processed and analyzed for empirical significance in SPSS using Spearman’s rank correlation and the Mann−Whitney U test supported by descriptive analysis. The results of the study indicate that Austrian consumers are well aware of autonomous vehicles and their technology. However, they have specific concerns about reliability, cybersecurity, and futuristic car-sharing models. Therefore, these concerns about AVs should be addressed by auto manufactures in order to gain consumers’ trust and sell them a new form of mobility.
first_indexed 2024-12-10T16:44:23Z
format Article
id doaj.art-99f2ab3faf754119bf851b683cd85a6a
institution Directory Open Access Journal
issn 2305-6290
language English
last_indexed 2024-12-10T16:44:23Z
publishDate 2019-09-01
publisher MDPI AG
record_format Article
series Logistics
spelling doaj.art-99f2ab3faf754119bf851b683cd85a6a2022-12-22T01:41:06ZengMDPI AGLogistics2305-62902019-09-01342010.3390/logistics3040020logistics3040020Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ PerspectiveSophie Wintersberger0Muhammad Azmat1Sebastian Kummer2Institute of Transportation and Logistics Management, Vienna University of Economics and Business, 1020 Vienna, AustriaInstitute of Transportation and Logistics Management, Vienna University of Economics and Business, 1020 Vienna, AustriaInstitute of Transportation and Logistics Management, Vienna University of Economics and Business, 1020 Vienna, AustriaAutomotive manufacturers are competing to be the first to introduce customer-ready autonomous vehicles. Some manufacturers are claiming to launch their first self-driving cars as early as 2020. Which all sounds very good and futuristic; however, the question arises, are customers even ready to adopt this new technological advancement? Therefore, this pilot study is aimed at finding out the answer to this question in the Austrian market. This study discovers the standpoint of Austrian consumers concerning the acceptance of self-driving cars for daily usage and gives an overview of the current point of view regarding autonomous vehicles (AVs). The data for this study was collected using an online, user-friendly, Likert scale survey. The collected data were processed and analyzed for empirical significance in SPSS using Spearman’s rank correlation and the Mann−Whitney U test supported by descriptive analysis. The results of the study indicate that Austrian consumers are well aware of autonomous vehicles and their technology. However, they have specific concerns about reliability, cybersecurity, and futuristic car-sharing models. Therefore, these concerns about AVs should be addressed by auto manufactures in order to gain consumers’ trust and sell them a new form of mobility.https://www.mdpi.com/2305-6290/3/4/20autonomous vehiclesself-driving carsconcerns indexconsumer standpoint
spellingShingle Sophie Wintersberger
Muhammad Azmat
Sebastian Kummer
Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
Logistics
autonomous vehicles
self-driving cars
concerns index
consumer standpoint
title Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
title_full Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
title_fullStr Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
title_full_unstemmed Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
title_short Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
title_sort are we ready to ride autonomous vehicles a pilot study on austrian consumers perspective
topic autonomous vehicles
self-driving cars
concerns index
consumer standpoint
url https://www.mdpi.com/2305-6290/3/4/20
work_keys_str_mv AT sophiewintersberger arewereadytorideautonomousvehiclesapilotstudyonaustrianconsumersperspective
AT muhammadazmat arewereadytorideautonomousvehiclesapilotstudyonaustrianconsumersperspective
AT sebastiankummer arewereadytorideautonomousvehiclesapilotstudyonaustrianconsumersperspective