Mass media as a factor influencing the concepts semantic field
Abstract: The given study focuses on the media influence on the worldview representation determined by the audience-induced changes in the semantic field of a concept. The aim of our research is to examine the media’s effect on the core of the semantic field regarding the concept of conflict and sin...
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| Format: | Article |
| Language: | Portuguese |
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Universidade de Santa Cruz do Sul
2022-01-01
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| Series: | Signo |
| Online Access: | https://online.unisc.br/seer/index.php/signo/article/view/17383 |
| _version_ | 1811342602332536832 |
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| author | Yuliya Krylova-Grek |
| author_facet | Yuliya Krylova-Grek |
| author_sort | Yuliya Krylova-Grek |
| collection | DOAJ |
| description | Abstract: The given study focuses on the media influence on the worldview representation determined by the audience-induced changes in the semantic field of a concept. The aim of our research is to examine the media’s effect on the core of the semantic field regarding the concept of conflict and single out the methods employed by a journalist to alter the semantic field of concepts and influence the audience’s worldview. Lev Vygotsky’s cultural-historical theory, Marshall McLuhan’s media theory, and Lasswell’s theoretical foundations on the potentiality of media to influence the audience’s preferences are theoretical foundations for researching in this area. I conducted a four-stage study to define the way media content affects change the concept meaning by analysing the multidimensional concept «conflict» as an example. I exploited free listing methods, which were refined to accomplish my goal, data collection, and analysis methods as diagnostic instruments and conducted the survey among 88 students of the State University of Telecommunication (Kyiv, Ukraine). The experimental studies showed that even after a short period of intense media impact, a tested subject admitted the significant change in his point of view on the current events. The obtained results give grounds for further quantitative research to scrutinize the media impact on the audience’s worldview.
Keywords: mass media influence; semantic field; conflict, alter the concept’s meaning; audience’s worldview |
| first_indexed | 2024-04-13T19:13:56Z |
| format | Article |
| id | doaj.art-99f854ce5b4548ad8533c30b07484af8 |
| institution | Directory Open Access Journal |
| issn | 1982-2014 |
| language | Portuguese |
| last_indexed | 2024-04-13T19:13:56Z |
| publishDate | 2022-01-01 |
| publisher | Universidade de Santa Cruz do Sul |
| record_format | Article |
| series | Signo |
| spelling | doaj.art-99f854ce5b4548ad8533c30b07484af82022-12-22T02:33:44ZporUniversidade de Santa Cruz do SulSigno1982-20142022-01-014788657210.17058/signo.v47i88.1738316755Mass media as a factor influencing the concepts semantic fieldYuliya Krylova-Grek0Institute of Psychology of the National Academy of Educational Sciences of Ukraine.Abstract: The given study focuses on the media influence on the worldview representation determined by the audience-induced changes in the semantic field of a concept. The aim of our research is to examine the media’s effect on the core of the semantic field regarding the concept of conflict and single out the methods employed by a journalist to alter the semantic field of concepts and influence the audience’s worldview. Lev Vygotsky’s cultural-historical theory, Marshall McLuhan’s media theory, and Lasswell’s theoretical foundations on the potentiality of media to influence the audience’s preferences are theoretical foundations for researching in this area. I conducted a four-stage study to define the way media content affects change the concept meaning by analysing the multidimensional concept «conflict» as an example. I exploited free listing methods, which were refined to accomplish my goal, data collection, and analysis methods as diagnostic instruments and conducted the survey among 88 students of the State University of Telecommunication (Kyiv, Ukraine). The experimental studies showed that even after a short period of intense media impact, a tested subject admitted the significant change in his point of view on the current events. The obtained results give grounds for further quantitative research to scrutinize the media impact on the audience’s worldview. Keywords: mass media influence; semantic field; conflict, alter the concept’s meaning; audience’s worldviewhttps://online.unisc.br/seer/index.php/signo/article/view/17383 |
| spellingShingle | Yuliya Krylova-Grek Mass media as a factor influencing the concepts semantic field Signo |
| title | Mass media as a factor influencing the concepts semantic field |
| title_full | Mass media as a factor influencing the concepts semantic field |
| title_fullStr | Mass media as a factor influencing the concepts semantic field |
| title_full_unstemmed | Mass media as a factor influencing the concepts semantic field |
| title_short | Mass media as a factor influencing the concepts semantic field |
| title_sort | mass media as a factor influencing the concepts semantic field |
| url | https://online.unisc.br/seer/index.php/signo/article/view/17383 |
| work_keys_str_mv | AT yuliyakrylovagrek massmediaasafactorinfluencingtheconceptssemanticfield |