Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia

Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia

Abstract The health emergency undertaken by the Ethiopian government to counter the impact of the Covid-19 virus has been reflected in consumer behavior. The study aims to identify changes in consumer buying behavior and its effect on their purchase intention with the help of measurement of variable...

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Bibliographic Details
Main Authors: Ahmed Mohammed Yimer, Tsadiku Setegne Dessie, Seid Hussein Oumer, Mohammed Yimam Ali
Format: Article
Language:English
Published: SpringerOpen 2023-10-01
Series:Future Business Journal
Subjects:
COVID-19
Consumers purchase intention
Social influence
Cultural value
Perceived safety in-store
Stay-at-home lifestyle
Online Access:https://doi.org/10.1186/s43093-023-00238-9

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