Exploring the Determinants of Consumer Behavior in West Bank, Towards Domestic and Imported Dairy Products

Exploring the Determinants of Consumer Behavior in West Bank, Towards Domestic and Imported Dairy Products

This paper aims to investigate factors influencing the purchasing behavior of Palestinian customers towards domestic and imported dairy products (Israeli and foreign). The secondary data were obtained from the competent authorities. On the other hand, primary data were gathered by utilizing personal...

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Bibliographic Details
Main Authors: Mansoor Maitah, Rami Hodrab, Karel Malec, Sawsan Abu Shanab
Format: Article
Language:English
Published: Mendel University Press 2015-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
dairy
consumer behavior
consumption trend
marketing mix
marketing polices
Online Access:https://acta.mendelu.cz/63/1/0355/

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