The Cultural Appropriation of Buddha in American Advertisements
Employing a mixed qualitative and quantitative method, this paper explores why and how Buddha is being reimagined, appropriated, and baked into American advertisements, as well as what underlying values inform such a practice. Building upon previous scholars’ work, we argue that Buddha-branded adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for the Study of Global Buddhism
2022-07-01
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| Series: | Journal of Global Buddhism |
| Subjects: | |
| Online Access: | https://www.globalbuddhism.org/article/view/1992 |