Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran
The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tour...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2018-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9019_26fc9b3d2e9d48870af2df6405e89b20.pdf |
| _version_ | 1797377357379534848 |
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| author | Reza Malmir Hamed Dehghanan |
| author_facet | Reza Malmir Hamed Dehghanan |
| author_sort | Reza Malmir |
| collection | DOAJ |
| description | The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, the satisfaction of tourists will increase and it also brings the most effective type of advertising; the word of mouth, for the host communities. Due to the importance of the topics mentioned in the tourism industry, the present study examines the effects of tourism universal codes of ethics on satisfaction, as well as the effect of their satisfaction on the word of mouth advertising of incoming tourists of Iran. In terms of the purpose this is an applied research and in terms of the data collection method, this is of survey-correlation type. To this end, with regard to the unlimited statistical population, 384 foreign tourists in Iran were selected by random sampling. Using the standard questionnaire, the opinions of these people were reviewed and analyzed using structural equation techniques in SPSS and Lisrel software. The results of data processing indicate the status of satisfaction of tourists with the implementation of global codes of ethics of tourism. And also the positive impact of improving the status of global codes of ethics on the increased satisfaction of tourists was confirmed. It was also shown that the satisfaction of tourists has a positive and significant effect on word of mouth advertising. |
| first_indexed | 2024-03-08T19:51:28Z |
| format | Article |
| id | doaj.art-9a6d6679531345c3b2ff29bcf36459a9 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:28Z |
| publishDate | 2018-06-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-9a6d6679531345c3b2ff29bcf36459a92023-12-24T07:41:32ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2018-06-01134210312410.22054/tms.2018.90199019Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of IranReza Malmir0Hamed Dehghanan1Master Graduate of Executive Management of Allameh Tabataba’i University, TehranAssistant Professor, Faculty of Allameh Tabataba’i University, TehranThe importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, the satisfaction of tourists will increase and it also brings the most effective type of advertising; the word of mouth, for the host communities. Due to the importance of the topics mentioned in the tourism industry, the present study examines the effects of tourism universal codes of ethics on satisfaction, as well as the effect of their satisfaction on the word of mouth advertising of incoming tourists of Iran. In terms of the purpose this is an applied research and in terms of the data collection method, this is of survey-correlation type. To this end, with regard to the unlimited statistical population, 384 foreign tourists in Iran were selected by random sampling. Using the standard questionnaire, the opinions of these people were reviewed and analyzed using structural equation techniques in SPSS and Lisrel software. The results of data processing indicate the status of satisfaction of tourists with the implementation of global codes of ethics of tourism. And also the positive impact of improving the status of global codes of ethics on the increased satisfaction of tourists was confirmed. It was also shown that the satisfaction of tourists has a positive and significant effect on word of mouth advertising.https://tms.atu.ac.ir/article_9019_26fc9b3d2e9d48870af2df6405e89b20.pdfglobal code of ethics for tourismtourists’ satisfactionword of mouth advertising |
| spellingShingle | Reza Malmir Hamed Dehghanan Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran Muṭāli̒āt-i Mudīriyyat-i Gardishgarī global code of ethics for tourism tourists’ satisfaction word of mouth advertising |
| title | Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran |
| title_full | Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran |
| title_fullStr | Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran |
| title_full_unstemmed | Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran |
| title_short | Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran |
| title_sort | impact of world tourism ethics code on satisfaction and word of mouth of incoming tourists of iran |
| topic | global code of ethics for tourism tourists’ satisfaction word of mouth advertising |
| url | https://tms.atu.ac.ir/article_9019_26fc9b3d2e9d48870af2df6405e89b20.pdf |
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