THE ROLE OF ARTIFICIAL INTELLIGENCE IN CONTENT CREATION AND CHECKING ITS EFFECTIVENESS IN THE GOOGLE ADS ADVERTISING SYSTEM
n Hungary, 94% of businesses have Internet access and 63% have a website. Moreover, online retail sales will reach HUF 1,203 billion in 2021. In order for companies to achieve the largest possible market share, they can use various digital marketing strategies. They are distinguished according to di...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2022-12-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/en/wp-content/uploads/2023/01/Volume-2_AUOES_december-2022-262-273.pdf |