Factors Affecting Decisions To Choose Application Based Transportation
The existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbik...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2020-08-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/3202 |
| _version_ | 1819143309475446784 |
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| author | Nur Elfi Husda Nuramaliafitrah |
| author_facet | Nur Elfi Husda Nuramaliafitrah |
| author_sort | Nur Elfi Husda |
| collection | DOAJ |
| description | The existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbike Taxi” like Go-Jek. This research was conducted on the Putera Batam University’s students that have used Go-Jek application, with a sample size of 100 students as its respondents. The sampling technique used is incidental sampling method and is estimated to represent the population. Data analysis method used in this research is descriptively quantitative analysis of the factors that influence students in using the services of Go-Jek. The results showed that service quality factors that influence students’ decisions to choose transportation services based on “Motorbike Taxi” service orders consist of 6 factors: service, completeness of driving, security, trust, responsiveness and reliability, where the most dominant factor is service factor |
| first_indexed | 2024-12-22T12:24:12Z |
| format | Article |
| id | doaj.art-9aae2407df0948298343848e1f7cc661 |
| institution | Directory Open Access Journal |
| issn | 1411-7835 2502-3713 |
| language | Indonesian |
| last_indexed | 2024-12-22T12:24:12Z |
| publishDate | 2020-08-01 |
| publisher | Telkom University |
| record_format | Article |
| series | Jurnal Manajemen Indonesia |
| spelling | doaj.art-9aae2407df0948298343848e1f7cc6612022-12-21T18:25:52ZindTelkom UniversityJurnal Manajemen Indonesia1411-78352502-37132020-08-01202140151https://doi.org/10.25124/jmi.v20i2.3202Factors Affecting Decisions To Choose Application Based TransportationNur Elfi Husda0Nuramaliafitrah1Putera Batam UniversityPutera Batam UniversityThe existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbike Taxi” like Go-Jek. This research was conducted on the Putera Batam University’s students that have used Go-Jek application, with a sample size of 100 students as its respondents. The sampling technique used is incidental sampling method and is estimated to represent the population. Data analysis method used in this research is descriptively quantitative analysis of the factors that influence students in using the services of Go-Jek. The results showed that service quality factors that influence students’ decisions to choose transportation services based on “Motorbike Taxi” service orders consist of 6 factors: service, completeness of driving, security, trust, responsiveness and reliability, where the most dominant factor is service factorhttps://journals.telkomuniversity.ac.id/ijm/article/view/3202application-based transportationservice qualitycustomer decisions |
| spellingShingle | Nur Elfi Husda Nuramaliafitrah Factors Affecting Decisions To Choose Application Based Transportation Jurnal Manajemen Indonesia application-based transportation service quality customer decisions |
| title | Factors Affecting Decisions To Choose Application Based Transportation |
| title_full | Factors Affecting Decisions To Choose Application Based Transportation |
| title_fullStr | Factors Affecting Decisions To Choose Application Based Transportation |
| title_full_unstemmed | Factors Affecting Decisions To Choose Application Based Transportation |
| title_short | Factors Affecting Decisions To Choose Application Based Transportation |
| title_sort | factors affecting decisions to choose application based transportation |
| topic | application-based transportation service quality customer decisions |
| url | https://journals.telkomuniversity.ac.id/ijm/article/view/3202 |
| work_keys_str_mv | AT nurelfihusda factorsaffectingdecisionstochooseapplicationbasedtransportation AT nuramaliafitrah factorsaffectingdecisionstochooseapplicationbasedtransportation |