To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations

Immigrant groups often pursue entrepreneurial endeavors in their new home country. Even though both immigrant entrepreneurship and organizational identity have received scholarly attention, there has been little systematic exploration of identity strategies pursued by immigrant-owned organizations....

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Main Authors: Diya Das, Eileen Kwesiga, Shruti Sardesmukh, Norma Juma
Format: Article
Language:English
Published: Emerald Publishing 2017-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-20-01-2017-B002/full/pdf?title=to-be-or-not-to-be-an-ethnic-firm-an-analysis-of-identity-strategies-in-immigrant-owned-organizations
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author Diya Das
Eileen Kwesiga
Shruti Sardesmukh
Norma Juma
author_facet Diya Das
Eileen Kwesiga
Shruti Sardesmukh
Norma Juma
author_sort Diya Das
collection DOAJ
description Immigrant groups often pursue entrepreneurial endeavors in their new home country. Even though both immigrant entrepreneurship and organizational identity have received scholarly attention, there has been little systematic exploration of identity strategies pursued by immigrant-owned organizations. In this article, we develop a theoretical framework that draws on the concepts of liability of foreignness and social identity theory in the context of immigrant entrepreneurship. Our framework explores how immigrant entrepreneurs may negotiate identities for their firms through the development of specific identity strategies that confirm or underplay their national/ethnic identities in order to survive in their immediate environment. We develop a model that shows how these confirmations or underplaying strategies work both for firms that have an individualistic entrepreneurial orientation, as well as those with a collective/associative entrepreneurial orientation. We also suggest two contextual moderators to this relationship: (1) the image of the founder's country of origin, and (2) the presence of immigrant networks in the host country, which may alter the effectiveness of identity strategies in terms of organizational mortality outcomes.
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spelling doaj.art-9aafe4c278974f85966d009741c234f82022-12-21T19:46:04ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89042017-03-01201183310.1108/NEJE-20-01-2017-B002To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned OrganizationsDiya DasEileen KwesigaShruti SardesmukhNorma JumaImmigrant groups often pursue entrepreneurial endeavors in their new home country. Even though both immigrant entrepreneurship and organizational identity have received scholarly attention, there has been little systematic exploration of identity strategies pursued by immigrant-owned organizations. In this article, we develop a theoretical framework that draws on the concepts of liability of foreignness and social identity theory in the context of immigrant entrepreneurship. Our framework explores how immigrant entrepreneurs may negotiate identities for their firms through the development of specific identity strategies that confirm or underplay their national/ethnic identities in order to survive in their immediate environment. We develop a model that shows how these confirmations or underplaying strategies work both for firms that have an individualistic entrepreneurial orientation, as well as those with a collective/associative entrepreneurial orientation. We also suggest two contextual moderators to this relationship: (1) the image of the founder's country of origin, and (2) the presence of immigrant networks in the host country, which may alter the effectiveness of identity strategies in terms of organizational mortality outcomes.https://www.emerald.com/insight/content/doi/10.1108/NEJE-20-01-2017-B002/full/pdf?title=to-be-or-not-to-be-an-ethnic-firm-an-analysis-of-identity-strategies-in-immigrant-owned-organizations
spellingShingle Diya Das
Eileen Kwesiga
Shruti Sardesmukh
Norma Juma
To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
New England Journal of Entrepreneurship
title To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
title_full To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
title_fullStr To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
title_full_unstemmed To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
title_short To Be or Not to Be an Ethnic Firm: An Analysis of Identity Strategies in Immigrant-owned Organizations
title_sort to be or not to be an ethnic firm an analysis of identity strategies in immigrant owned organizations
url https://www.emerald.com/insight/content/doi/10.1108/NEJE-20-01-2017-B002/full/pdf?title=to-be-or-not-to-be-an-ethnic-firm-an-analysis-of-identity-strategies-in-immigrant-owned-organizations
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