Dual attitudes in retail, its predictive capacity and interaction with empathy in mitigating negative responses of dissociated consumers
When dissociative social groups are in a shared shopping environment, the formation of dual attitudes occurs in a divergent way, leading to antagonistic responses from consumers. Dual attitudes are conscious (explicit and self-declared) and unconscious (implicit) attitudes that we develop toward the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto Brasileiro de Estudos e Pesquisas Sociais
2018-03-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2491 |