RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES
Customer loyalty is becoming a topic of interest which is winning increasingly more importance lately, as a result of the focus of marketing research on business relationships. One of the most important factors that determine customer loyalty is Service Quality.The stage of qualitative research cons...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-05-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_10_12.pdf
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| _version_ | 1811264410230980608 |
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| author | Florin Alexandru LUCA Claudia Ioana CIOBANU |
| author_facet | Florin Alexandru LUCA Claudia Ioana CIOBANU |
| author_sort | Florin Alexandru LUCA |
| collection | DOAJ |
| description | Customer loyalty is becoming a topic of interest which is winning increasingly more importance lately, as a result of the focus of marketing research on business relationships. One of the most important factors that determine customer loyalty is Service Quality.The stage of qualitative research consists of analyzing the research literature from this domain, which highlights the Relationship Quality construct as a distinct dimension, relevant for the real estate field. The summary of the main models of relationship quality indicate the most commonly used variables to describe this construct. The stage of quantitative research aims at testing the proportion of content validity for the most commonly used variables. The results describe an estimation of the dimensions of the Relationship Quality construct for the case of real estate services. |
| first_indexed | 2024-04-12T20:03:53Z |
| format | Article |
| id | doaj.art-9abbfbefbca74e3ab0c6979474a868ff |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-04-12T20:03:53Z |
| publishDate | 2016-05-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-9abbfbefbca74e3ab0c6979474a868ff2022-12-22T03:18:28ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542016-05-01IV10 (1/2016)9198seapas:y:2016:i:10:p:91-98RELATIONSHIP QUALITY IN REAL ESTATE COMPANIESFlorin Alexandru LUCA0Claudia Ioana CIOBANU1 "Gheorghe Asachi" Technical University of Iasi, Romania, Economics and Marketing "Gheorghe Asachi" Technical University of Iasi, Romania, Economics and Marketing Customer loyalty is becoming a topic of interest which is winning increasingly more importance lately, as a result of the focus of marketing research on business relationships. One of the most important factors that determine customer loyalty is Service Quality.The stage of qualitative research consists of analyzing the research literature from this domain, which highlights the Relationship Quality construct as a distinct dimension, relevant for the real estate field. The summary of the main models of relationship quality indicate the most commonly used variables to describe this construct. The stage of quantitative research aims at testing the proportion of content validity for the most commonly used variables. The results describe an estimation of the dimensions of the Relationship Quality construct for the case of real estate services. http://seaopenresearch.eu/Journals/articles/SPAS_10_12.pdf Relationship QualityService QualityReal Estate Marketing |
| spellingShingle | Florin Alexandru LUCA Claudia Ioana CIOBANU RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES SEA: Practical Application of Science Relationship Quality Service Quality Real Estate Marketing |
| title | RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
| title_full | RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
| title_fullStr | RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
| title_full_unstemmed | RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
| title_short | RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
| title_sort | relationship quality in real estate companies |
| topic | Relationship Quality Service Quality Real Estate Marketing |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_10_12.pdf
|
| work_keys_str_mv | AT florinalexandruluca relationshipqualityinrealestatecompanies AT claudiaioanaciobanu relationshipqualityinrealestatecompanies |