THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, t...

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Bibliographic Details
Main Authors: Syamsul Bachri, Setiawan Mandala Putra, Erwan Sastrawan Farid, Darman Darman, Arung Gihna Mayapada
Format: Article
Language:English
Published: University of Brawijaya 2023-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
digital marketing
purchase decision
customer satisfaction
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/7114

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