Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-11-01
|
| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0093/gfkmir-2014-0093.xml?format=INT |
| _version_ | 1818315831691444224 |
|---|---|
| author | Kozinets Robert V. Cerone Stefano |
| author_facet | Kozinets Robert V. Cerone Stefano |
| author_sort | Kozinets Robert V. |
| collection | DOAJ |
| first_indexed | 2024-12-13T09:11:47Z |
| format | Article |
| id | doaj.art-9ade88cd533544e0bc6fcad4316b26eb |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-12-13T09:11:47Z |
| publishDate | 2014-11-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-9ade88cd533544e0bc6fcad4316b26eb2022-12-21T23:52:54ZengSciendoGfK Marketing Intelligence Review1865-58662014-11-0162212110.2478/gfkmir-2014-0093gfkmir-2014-0093Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”Kozinets Robert V.0Cerone Stefano1Schulich School of Business, TorontoSchulich School of Business, Torontohttp://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0093/gfkmir-2014-0093.xml?format=INTPersonal Branding Micro Celebrities |
| spellingShingle | Kozinets Robert V. Cerone Stefano Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” GfK Marketing Intelligence Review Personal Branding Micro Celebrities |
| title | Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” |
| title_full | Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” |
| title_fullStr | Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” |
| title_full_unstemmed | Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” |
| title_short | Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” |
| title_sort | between the suit and the selfie executives lessons on the social micro celebrity |
| topic | Personal Branding Micro Celebrities |
| url | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0093/gfkmir-2014-0093.xml?format=INT |
| work_keys_str_mv | AT kozinetsrobertv betweenthesuitandtheselfieexecutiveslessonsonthesocialmicrocelebrity AT ceronestefano betweenthesuitandtheselfieexecutiveslessonsonthesocialmicrocelebrity |